Blog Duck - Blogging Tips & Ideas

A blog used to be considered simply an online diary where people complained about their boring jobs or wrote down every single thing they did for a period of time.  Today blogs are places where well thought out ideas are exchanged between groups of people in addition to a place where a company could post information about their business, services and products.

A destination weddings castle in Michigan could blog about its unique and one-of-a-kind fairy tale wedding services in order to reach a variety of potential customers who might not have otherwise known about the century old castle and the wedding services they offer.  In addition to placing a blog on a castle website, an exclusive wedding destination could use the power of the Internet and blog about a special fairy tale wedding service on other blogs as well to reach more potential customers.  There are hundreds of millions of blogs throughout the Internet; some of them have themes that would fit a destination weddings services.  For example, there are hundreds of thousands of blogs about how to prepare and execute a distinctive wedding on a budget.  The castle website could write a blog entry about how affordable it is to hold a wedding at this exceptional destination and place it on the budget wedding blog in order to have more potential customers reach out to the castle website.

Blogging on the other wedding websites is not only a good way to reach potential brides and grooms but also as a way to increase a website’s search engine optimization or SEO ranking.  Search engine optimization is the act of placing a keyword rich article or in this case a blog on a website in hopes of attracting the three major search engines - Yahoo!, MSN and Google.  These three major search engines send out their “feelers” so that they will find the keywords and keyword phrases within the articles among the websites and blogs and then rank the websites or blogs according to a special formula.  Keywords and keyword phrases are the words customers place in the search boxes on the search engines in order to find what they need to or want.  For instance, if someone wants to hold a wedding in a castle at night with many candles burning, the person may place the word ‘candle’ in the search box on the search engine and then within a matter of seconds the major search engine would bring back thousands of websites that manufacturer or sell candles.  Having a high ranking on the major search engine is beneficial to a castle or a candle company because the majority of people who use search engines choose from the first few website listings brought back by the major search engines rather than look through pages and pages of website listings.

Blogs are an important part of the Internet and the way businesses market their businesses, products and services.  A company would do well placing a blog on their website and on other people’s websites in order to attract more customers and ultimately increase the revenue.